Social media · Live content · New York
111M+ impressions from one weekend of live content · Roc Nation, Sundae School, Cirona Labs
I'm Ines. I film the moment, write the caption and run the paid behind it. I've made content with Roc Nation artists at festivals across the country, run paid social that moved sales, and built creator programs 500 people deep.
I covered DJ Khaled's We The Best Foundation x Jordan Brand Golf Classic live all weekend, from golf-cart check-ins with DJ Khaled himself to on-course interviews with Odell Beckham Jr. and Victor Cruz, posting while it was still happening. It's the work I'm proudest of.
I traveled to festivals and events across the country, including Rolling Loud Miami, Governors Ball NYC and Sueños Chicago, for live interviews and real-time event content with Roc Nation's artists and brands. Back at the desk, I planned the social calendar for every brand, wrote the copy, shaped paid media with our ad agency, and tracked sentiment for 13 brands in Sprinklr.
Shot on site
Published
Black tie, a step-and-repeat and a short window with every guest. I worked the carpet with my phone, getting quick on-camera interviews with DJ Khaled, Tinashe, Dez Bryant and Angie Martinez, and catching arrivals like Robert Kraft.
I ran every paid ad, wrote 14 paid and organic briefs a week for the team to shoot, and wrote the copy across social, SMS and email. Then I turned the ad reporting into next steps on budget and creative.
There was no marketing team, so I built one under the VP of Sales. I segmented the audience, ran the influencer program and social calendar, produced short- and long-form content, covered live events, ran pop-ups, and designed and wrote the website. I also launched LayUp, the beverage brand co-founded by NBA champion J.R. Smith, inside a regulated category.
Point of sale, merch & events · produced by me
Web
My own startup, a zero-waste AI cooking app. I built the brand and the Instagram, wrote every caption and designed the carousels. The first campaign brought 50 people onto the waitlist in two days.
Instagram launch carousel
Waitlist site, brand and copy by me · mizeai.co ↗
Sentiment and listening first, so I know what the audience is already saying.
A monthly calendar for every brand, so nothing ships without a reason.
I'm the one with the phone at the festival, getting the interview.
Paid behind what's working, then reporting that says what to do next.
I studied photography and art history at NYU Tisch, which is why my phone footage looks framed. I trained as a chef at ICE and I'm finishing an M.S. in Entrepreneurship & Management at NYU.
Every weekend since 2023 I've fostered dogs with Korean K9 Rescue.
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